Selling emotional advertising, thinking about insights and ditching diversity programmes are some of the takeouts from this week's Campaign Underground.
Na nově vytvořenou pozici marketingového manažera slevového portálu Klido.cz s důrazem na cestování (dřív Pepa.cz) nastoupil Marek Kobulský.
Smyle Group is anticipating a 40% growth in turnover to £24m for the financial year to March 2018 thanks to new client wins, activations at the likes of Mobile World Congress and additional busines
Magnum, the Unilever-owned ice cream brand, has been collaborating with other brands since 2012, with annual pop-ups around London. Campaign takes a look at the numbers.
Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the second year.
Hearst's Esquire has again teamed up with luxury goods brand Dior for a return of 'The Esquire Townhouse', an event featuring an array of premium brands and talks from the likes of Russell Brand an
Wacl, the industry club for senior women, has voted to become a more proactive campaigning organisation on gender equality. President Kerry Glazer explains why.
Vibrant, playful, fun and individual: Asos' film stands out amid a sea of beauty advertising intent on hectoring consumers that they must conceal their imperfections at all costs.
Haymarket Media Group is expanding its Classic & Sports Car brand through a partnership with the producers of Flywheel, the classic car and planes event in Oxfordshire.
Jeremy Lee thinks that Jackpotjoy's gerontophilia might be a joke too far.
A group of Ryanair pilots has turned down a bonus of £12,000 each to work additional days in an effort by the airline to mitigate its flight cancellation crisis.
Google has struck a deal with HTC to acquire part of the smartphone manufacturer for around $1bn (£740m).
Cheryl Calverley, head of marketing at the AA, has said the key challenge brand marketers face today is selling emotional advertising to the board.