Guinness' latest ad tells the story of a real-life LA cowboy, but others in the brand's history have starred everything from a surfer and Congolese gentlemen to Michael Fassbender and a manic danci
ISBA claims advertisers are using its new, tougher framework contract to review £6.1bn of adspend with media agencies.
Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.
Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands on how to market themselves across an increasingly complex digital la
Matt Bourn next month joins the Advertising Association as director of comms, after Ian Barber's move last month to a role at Dentsu Aegis Network.
In the latest move by management consultancies into the marketing and communications industry, McKinsey & Co today announced it has acquired VLT Labs, a unit of independent Malaysian agency VLT
Uber filed a lawsuit against Fetch Media in San Francisco yesterday, suing the agency for a host of allegations including breach of contract, fraud and negligence.
Sainsbury's and creative agency Gravity Road have worked with Snapchat to create the first UK ad shot on Spectacles.
Ryanair has notified 400,000 passengers that their flight has been cancelled after leaving 18 million people on the hook for the past few days.
Empatie je jednou z nejvýraznějších a nejsilnějších lidských schopností. Schopnost snažit si představit, jak se jiná osoba cítí nebo co si myslí, je u našeho živočišného druhu silně rozvinuta.
Hearst Magazines UK, which publishes Cosmopolitan and Good Housekeeping, is planning to grow its events team by around one third.
Objem investic veřejné správy do zakázek v oblasti komunikace znatelně rostou, od začátku loňska každé další pololetí.
Asociace agentur pro instore marketing Popai Central Europe má nové vedení.
Ikea has created a "Wonderful everyday" tour in Sheffield ahead of a new store launch with an array of artwork, food, community makeovers and family events taking over the city.